PRIVACY POLICY

Our core values regarding user privacy policy and data protection.
Data is a liability, it should only be collected and processed when necessary.
► We loathe spam as much as you do!
► We will never sell, rent or otherwise distribute or make public your personal information.

RELEVANT LEGISLATION

Our business and internal computer systems are designed to comply with data protection and user privacy laws. This website and its privacy policy also follow these laws. We comply with the following national and international legislation:

UK Data Protection Act 2018 (for UK customers)
EU General Data Protection Regulation 2016/679 (GDPR)
California Consumer Privacy Act (CCPA) (for US customers)
LGPD for Brazil
PIPEDA for Canada
Australian Privacy Act 

Compliance with the above stringent laws means this site and its privacy policy are likely also compliant with data protection laws in many other countries. This site’s privacy policy applies to all users whose data is processed, regardless of their location.

ABOUT SECURITY MEASURES

This website is hosted by Loopia in a Swedish data center located in Västerås, Sweden. All data transmitted between your browser and our website is encrypted using HTTPS with SSL/TLS protocols. We use secure servers and access controls to protect your information. Additionally, we have monitoring and alert systems in place to detect and respond to any unusual activity or potential security incidents on the website.

Please note that while our primary servers are located in Sweden, some of our third-party service providers (such as Google, Microsoft, Stripe, and Apple) may process your personal data outside the EU/EEA. In such cases, we ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws and this privacy policy.

OUR THIRD DATA PROCESSORS

We use selected third-party service providers to process personal data. These providers follow our privacy policy and data protection laws. When needed, they use safeguards for international transfers, such as Standard Contractual Clauses (SCCs). Our main processors include:

DATA BREACHES

We will report any unlawful data breach of this website’s database or the databases of our third-party data processors. This report will be made to relevant persons and authorities within 72 hours of the breach. Reporting will occur if it is apparent that personal data stored in an identifiable manner has been stolen.

DATA CONTROLLER

The data controller of this website is Equimade AB, a Swedish company with company number: SE556751909401
The registered office is:
Sandby 1642
SE- 247 92 Södra Sandby
Sweden

USER RIGHTS UNDER GDPR AND SIMILAR LAWS

You have the right to object to processing and the right to lodge a complaint with a supervisory authority. You have the right to:
– Access, correct, delete, or restrict your data
– Data portability
– Withdraw consent of collection at any time

You can exercise these rights by contacting us via email, contact form, or through your account settings, in the way you prefer.

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority or the Swedish Data Protection Authority (IMY).

PERSONAL INFORMATION THIS WEBSITE COLLECTS & WHY WE USE IT

The Equimade website collects and uses personal information for the following reasons:

– Cookie Policy and Tracking Consent

The website requires explicit consent before loading non-essential cookies (such as those for analytics, marketing, or advertising). Therefore we use a cookie consent banner that blocks non-essential cookies until consent is given. In line with our privacy policy we use the following types of cookies on our website:

  • Essential Cookies:
    These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set only in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

  • Analytics/Performance Cookies:
    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. For example, we use Google Analytics to understand how visitors interact with our website.

  • Functional Cookies:
    These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

  • Advertising/Targeting Cookies:
    These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

– Managing Cookies

When you first visit our website, you will be asked to accept or reject non-essential cookies via our cookie consent banner. You can change your cookie preferences at any time by or adjusting your browser settings.

You can also disable cookies through your browser, but this may affect the functionality of our website, all in compliance with our privacy policy.

– Third-party Cookies

Some cookies are set by third-party services that appear on our pages, such as Google Analytics, Stripe, and others. Please refer to their privacy policy for more information.

– All personal data collected during the shopping process

During the checkout and/or account creation the following information that is collected includes:
– Names, email addresses, phone numbers
– Billing and shipping addresses
– Payment information (even if the payment gateway is processed by third parties)
– Order history and transactional data

– Contact forms and email links

If you contact us via the form on our “Contact Us” page or via email, the data you provide is not stored by this website. It is also not processed by third-party processors. Instead, your data is compiled into an email and sent to us using SMTP. Our SMTP servers are protected by TLS (SSL) encryption, using SHA-2, 256-bit cryptography. This encrypts the email content before it’s sent online. We then decrypt it on our local devices. Note that not all email servers are this secure. Therefore, please consider email as an insecure medium. Avoid including personal, confidential, or sensitive information in emails.

DATA RETENTION AND DELETION

We retain order information for 10 years to comply with accounting laws, unless you request deletion sooner, where legally possible. It is necessary to be able to provide personal and relevant support for you as a customer. If and when you would like to have your data deleted, just send us an email or fill out the form and specify your request of deletion of your data. We will make sure the request is handled within 72 hours in accordance with our privacy policy.
 

CHANGE TO OUR PRIVACY POLICY

We may update this privacy policy from time to time to reflect changes in legislation, our data practices, or other developments. Minor changes will be posted on this page, and we encourage you to review this policy periodically to stay informed. If we make significant changes that affect your rights or the way we process your personal data, we will provide a clear notice on our website to inform you. The date of the latest update will always be shown at the bottom of this policy.

The latest update of this privacy policy is: 2025-05-04