
Safety & Wellbeing For Performance
Equimade exists for one single reason – to provide safety and wellbeing for performance in horses. This is deeply rooted in our DNA and something we strive for every single day. We want you to provide safety for your horse through unparalleled products which also have a very limited negative impact on our environment. These are true innovations for horses.
To achieve this we have developed trail blazing products with a unique fit, leveraging advanced engineering and cross-industry solutions. Designed with a passion for horses’ wellbeing and with unique features, we want to help you optimize your horse’s athletic performance.

Made In Europe
At Equimade, we are proud to design, develop, and produce all our products in Europe, with headquarters in Sweden and operations across several European countries.
Our commitment to safety and wellbeing for performance extends to our values, as we use environmentally friendly and sustainable materials and methods, promote local expertise, and strive to reduce our climate impact. By creating sustainable products that minimize disposable consumption and have a low impact on nature, we support both safety and horse wellbeing for performance and environmental responsibility.
For example, we avoid cotton due to its performance limitations and significant environmental footprint, opting instead for superior, eco-friendly alternatives. We are a certified member of Textile & Fashion 2030. Choose Equimade for products that combine safety and wellbeing for performance with true sustainability.
Important R & D
Founded in 2008, Equimade brings together teams of researchers, designers, and technical experts dedicated to developing products that are safe and enhance wellbeing for performance in horses.
With over 2,000 prototypes created, our product portfolio is shaped by guiding principles: safety, anatomical and functional design, high-quality materials, and environmental responsibility.
To ensure safety, performance and sustainability, we use textiles certified by bluesign® and OEKO-TEX®. Equimade’s commitment to safety and wellbeing for performance means every product is crafted to support horse health, comfort, and athletic achievement while minimizing environmental impact.

We Strive For Change
At Equimade, we strive to be a role model and a driving force for change among horse lovers, boldly challenging traditional norms to advance wellbeing for performance and safety in horses. Our mission is to develop the safest and most innovative and environmentally friendly equine products, ensuring both horses and equestrians enjoy a superior experience. With every product, we prioritize safety, wellbeing for performance and minimize environmental impact by using sustainable materials and responsible methods.
Discover more about our commitment to innovation, sustainability, and the reasons behind our groundbreaking products like the Hocket and Easy Connect – each designed to support horse safety and wellbeing for performance.
People That Truly Care
Equimade’s quality materials and ergonomic designs protect sensitive areas and promote harmonious, powerful movement, supporting both safety and horses’ wellbeing for performance. Our advanced equine equipment is created with safety and wellbeing for performance. By prioritizing anatomical fit and using premium, sustainable materials, Equimade helps horses perform at their best while reducing the risk of injury or discomfort.
Every Equimade product is thoughtfully created for those who truly care about safety, horses, and the environment. Our commitment to innovation means you can trust Equimade to deliver safe wellbeing for performance, while our eco-friendly approach ensures we respect and protect Mother Earth for future generations.
Choose smart gear over risky tradition – equip your horse with Equimade and experience the difference that true safety and wellbeing for performance makes.

A Personal Note
from Our Founder
From my first ride at age twelve, I was inspired by a deep affection for horses and a drive to achieve true harmony between horse and equestrians. After training at Sweden’s prestigious Strömsholm equestrian school, eventing in England, and earning dual master’s degrees in Law and Economics, I spent a decade in supply chain and business management – while always staying close to horses.
Frustrated by the lack of innovative, high-quality, and sustainable horse equipment that truly supports safety and horses’ wellbeing for performance, I founded Equimade in 2008. Drawing on extensive experience in various equestrian disciplines and insights from industries like sailing, firefighting, and fashion, I focused on horse safety, anatomy and cross-industry innovation. This unique approach led to the creation of Equimade’s groundbreaking products, such as the Hocket and EasyConnect, all designed to enhance safety and wellbeing for performance in horses.
By collaborating with experts inside and outside the horse industry, I remain dedicated to developing products that deliver real safety and improvements in horse wellbeing. Thank you for caring about your and your horse’s safety and wellbeing for performance.
/Rachel Lundgren